Mr. Aventus, trading as PupClarity · KvK 98070754 · hello@pupclarity.com
Address: Dilleveld 65, 5467 KM Veghel, the Netherlands
Last amended: 2026-08-26
We are the data controller for the personal data described below.
When you order: name, email address, payment details (processed by our payment provider, not stored by us), purchase history, invoice details.
If you subscribe to a newsletter: email address.
When you visit the website: technical data such as IP address and browser type, to the extent applicable.
| Purpose | Lawful basis |
|---|---|
| Performing the contract and delivering your purchase | Performance of a contract |
| Customer service and guarantee handling | Performance of a contract |
| Statutory retention of invoices | Legal obligation |
| Newsletter | Consent |
| Website statistics | Legitimate interest or consent, depending on the tool used |
Invoices and accounting records: 7 years, per Dutch tax retention requirements.
Newsletter data: until you unsubscribe.
Other customer data: no longer than necessary.
Only parties needed to deliver the service:
Data processing agreements are in place where required. We do not sell data to third parties.
Some of our processors are established outside the European Economic Area, or process data on infrastructure located outside it. Where this occurs, the transfer takes place under the European Commission's Standard Contractual Clauses, or under an adequacy decision where one applies. You may request further information about these safeguards at hello@pupclarity.com.
Stripe, Cloudflare, and Resend are all US-headquartered, so this paragraph is required rather than optional.
We use only cookies that are strictly necessary for the website to function. These do not track you and do not require your consent. We do not use analytical or advertising cookies.
You have the right to access, correct, erase, restrict, object to and port your data. You may also withdraw consent you have given.
Send requests to hello@pupclarity.com. We respond within one month.
If you are in the EU, you may lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or with the supervisory authority in your country of residence.
If you are in the UK, you may lodge a complaint with the Information Commissioner's Office.
If you are in California, you have the right to know what personal information is collected, to request deletion, and not to be discriminated against for exercising those rights. We do not sell personal information as that term is defined under California law.